I always love examples of kinetic type and this one is storybook perfection. Passion project for creators Sebas and Clim, they joined all the right forces – meaning of the words, art direction and design, animation, and sound to put together somethign unique.
This is what they say of the project:
Clim (at that time graphic designer) was into lettering and made this “I’m gonna make it better” original composition. He was very interested about the creative process that lead him to it. Together with Sebastián Baptista (at that time freelance animator) turn the creative graphic process into a beautiful story.
Clim & Sebas launched this animation just hoping to send a message to the world: “Whatever you do, always try to be the best you can be. Spread the word.”.
Few months later “Make it Better” was the beginning of the animation studio “Sebas & Clim” which was the initial step for Clim to become a Director in the moving-image industry.