What an epic commercial. Everything comes together, a beautiful visual concept that actually does fit with an elegant brand and product, the right tool – photoreal 3d animation , set in a beautiful fantasty envivment, a simple, emotive track..

The spot was created by TaxFree Film in Parma Italy and I have to say it seems very very unlike the rest of the work on their reel. I always wonder how these projects come together, and applaud either the producers, clients or talent behind the matrimony for taking that leap of faith. There is no “making of” that I can see but there are a few production stills that drive home how stunning, unique and layered almost every frame in this campaign is.

Notes the Omega client of this piece:

Intriguingly, all of the watch mechanisms and gears are perfect 3D renderings of components found in the OMEGA Co-Axial calibre 9300 chronograph movement.

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