Commission an ad agency to do a music video and you will inevitably feel (if not deep regret) some kind of marketing coming through, but partner with an agency as unique as Wieden + Kennedy and you’ll get a music video replete with detestable pop-up ads to tell the entire narrative, and unapologetically embracing it.
There isn’t actually a ton of animation per se in this but it was graphics, design, some motion, some live action, and just an incredibly clever and entertaining way to see the perfect relationship completely unravel. It needed to be shared.