Magnus Hierta started Hue & Cry (middle english term meaning “ to sound an alarm”) in 2013 within Richmond’s Martin Agency, and found a new independent home in 2018 for his design and animation studio to continue to grow. Hue & Cry is a small shop that focuses on well-crafted storytelling with a flair for characters and illustration.They showcase a nice, bright mix of 2d, 3d, tabletop and a hint of stop motion.